Vaulting forward: Gymfinity hopes expansion will help business, classes grow

Photo by Scott Girard. From left, Aerial Fu and Alex Fu jump on the new trampolines Gymfinity put in as part of its expansion.

As Gymfinity was gaining national recognition for its trampoline and tumbling teams, it was losing participants due to space limitations.


A quick adjustment

Photo by Scott Girard. Doctor Mandy VanNatta works on the spine of wellness coordinator Jodi Hatala at The Joint chiropractic. The business does not take insurance and offers walk-in appointments.

If you feel a tweak in your back and happen to be near the Orchard Pointe development, there might be a quick fix.

The Joint chiropractic opened Nov. 20, 2014, with a new angle on fixing back problems.


You say it’s your birthday

Photo submitted. Members of the area Box of Balloons group are, front row, from left: Nicole Moll and Rebecca Verhulst; back row, from left: Kaitlyn Hansen, Amy Harris, Amy Ritzke, Emily Kaellner, Michelle Krogstad, April Britto and Jen McClure.

There are few things as important to children as celebrating their birthday. 

But in a tight economy, many parents aren’t able to provide as much of a birthday party as their son or daughter might want. And that’s where Fitchburg’s Hailey Berg and her “Box of Balloons” comes in.


After 25 years, bright prospects for Saris

Photos by Samantha Christian. Angelina Montes tests the electronic resistance of a trainer.

If you’ve taken an evening bike ride on the Badger State Trail in recent weeks, you might have noticed new solar-powered LED lights.

Those lights are one of the ways Saris Cycling Group is helping to improve the Fitchburg community while keeping an eye on innovation.


Mission: Possible

Photos by Kathryn Chew. Geared up in a camo vest with a realistic-looking sniper gun, iCOMBAT manager Ryan Ford stands on the field in front of a real deuce and a half truck.

The lights are low and AC/DC’s Hells Bells is blasting through a 27,000 watt sound system.

Automated noises of airplanes, radio chatter and explosions add to the atmosphere as two teams clad in camo and black vests and armed with compact rifles engage in a battle.

With a bright muzzle flash, red dot scope, slight recoil and a limit of 250 rounds per magazine, it may come as a surprise that these rifles don’t shoot bullets.  Instead, they shoot lasers.


Here’s the Rub: Elements Massage opens just off McKee Road

Photos by Samantha Christian. Sherry Mix of Elements Massage, just opened a location in Fitchburg at 6317 McKee Road.

In 2007, Sherry Mix decided to enter a field in which she had no firsthand experience: massage therapy.

“I was 26 when I opened my first studio. I don’t think I had ever gotten a massage,” Mix said. “I’ve definitely learned a lot since then.”

The success of that studio, Elements Massage Middleton, persuaded Mix to install a second Elements in Fitchburg’s Orchard Pointe, which opened Sept. 6.


Local business gets ‘Weird’ boost

Photo submitted. The TruScribe team had a chance to meet “Weird Al” Yankovic while working on his “Mission Statement” video, part of an eight-day-long song unveiling by the parody artist that helped him reach No. 1 on the billboard charts.

TruScribe’s client base had gotten larger and more star-studded, in corporate terms, quickly since the whiteboard animation company’s inception in 2011, so some employees were wondering where the company could go next.

Then a call from parody artist “Weird Al” Yankovic gave them their answer.


"Weird Al" gets video help from local business

"Weird Al" Yankovic, famous for his parodies of popular songs, worked with a Fitchburg company on one of his latest releases, the Capital Times reported.


Saucy New Neighbor: Chimmies’ flavor combinations making an impression

Photos by Scott De Laruelle. Chimmies owner Jose Fernandez, above, takes care of an order July 7, keeping busy even during the middle of the afternoon.

It’s all about the sauce.

When you combine premium ingredients like tenderloin, Wisconsin cheese and the famous Argentinian “chimichurri” sauce, you’re going to end up with unique flavor combinations that have folks coming back for more. And that’s exactly what’s been happening at Chimmies Awesome Sandwiches, 3050 Cahill Main, since the restaurant opened this spring.


Hometown Pharmacy marks first year

Photo by Scott Girard. Pharmacist Thad Schumacher has dealt with some adversity in the first year of Hometown Pharmacy in Fitchburg, but he is glad to be working in his hometown where he gets to help his neighbors and friends.

Many new businesses would face quite a struggle with a flooded building within a year of opening.

The same was true for Hometown Pharmacy in Fitchburg, which flooded thanks to a problem with the sprinkler system the night of Jan. 8, but pharmacist Thad Schumacher also saw it as an opportunity.